PREVENTATIVE RESEARCH / Case Study
A luxury brand needed to rebound from a racially-charged design.
The Challenge
A global luxury brand invited our Principal Researcher to support their efforts for internal education, upon a widely publicized design misstep.
The Approach
Our Principal Researcher provided bespoke lectures for the brand’s executive teams in Europe and Asia, working for an extended amount of time to support the brand’s existing cultural awareness and diversity strategies.
The Results
The delivery of lectures to the executive teams (which included both the business and creative) helped to expand the perspective of the brand’s European and Asian markets on the topic of racist symbolism, and worked to explain the harmful impact of insensitive design through the lens of history.
Services by Artis Solomon
Each brand, organization or individual’s needs will vary, but we have seen that the scope of our engagements typically fall into one of the categories listed below. Contact us to learn more about how we can help you.
History Research
Cultural Insights
